Join us for affordable, accessible, and applicable learning perfect for in-house and do-it-yourself event planners in Calgary and area. Check out and choose your learning experience below!
MARKETING SECRETS FOR EVENT SUCCESS 13
Is this workshop for you?
• Are you planning and promoting events for your business, organization, or group?
• Do you need to let people know about your event and motivate them to participate?
• Could you use some new ideas to make the job of marketing your event easier?
• Do you need help finding the resources – and encouragement – you need for event success?
• Would you like to connect with like-minded event planning peers in Calgary?
Marketing Secrets for Event Success 13
A Candy Academy Workshop for In-house and Do-it-yourself Event Planners
January 15 – Lunch + Learn • 11:30 AM – 1:30 PM
Learning + Discussion Runs From Noon-1 PM
wrk: Candy Community Central
Suite 300, 404 6 Ave S.W.
Calgary, AB, T2P 0R9, Canada
Phone: (403) 219-2713
Enjoy a time of connection and conversation!
Join the Candy team along with our marketing expert as we bring you behind the scenes, sharing insider secrets, helping you get the word out about your next event – without breaking the bank! Develop media partnerships that matter, learn to inform and engage your audience, and experience true success as you promote your next event. Now you can get tips right from the experts and learn how you can increase your impact and gain greater event participation. Join us!
Welcome to our special marketing expert, and new Candy Team Member, Andrea Jones!
Andrea will be sharing with us 3 Essential Marketing Elements that Make or Break Event Success
There’s nothing more frustrating than putting a ton of time and money into creating an event that you KNOW is amazing, only to have your ticket sales fall flat. Guaranteed, if your event is not getting the sales you want, you’re missing one or more of these essential marketing elements. Come on out to this Lunch and Learn to get insights into:
● Creating an EXCLUSIVE niche for your event
● Connecting with your ideal client in a way that matters to THEM
● Designing a message that makes them WANT to come to your event
You will leave this session looking at your event marketing in a very different way.
What your session will look like:
11:30 AM – Noon • Welcome + Introductions
Noon – 12:45 PM • Special Guest: Andrea Jones
12:45 – 1:00 PM • Candy Give-a-way
1:00 – 1:30 PM • Wrap up Discussion & Q+A
• Your registration includes coffee or tea, light snacks, workshop materials, and great conversation with your planning peers and the Candy Team
About Andrea Jones
Andrea Jones is a Marketing Specialist who brings extensive experience in business management, creative development, television production and marketing strategy, combined with 20+ years of investigation into psychology, NLP, neuroscience, body language and personal development. As a result of this rare combination of skills, clients get a unique perspective that gives them a competitive advantage in their marketplace.
PLANNING WITH VISION : A Planners Vision Board Workshop
Friday, February 7 • 10 AM – 3 PM
CPL Central Library • 800 3 St SE • 0-13 Meeting Room • Calgary, AlbertaYour “Planners Pass” is now FREE … and we still provide everything you need to create your very own vision board! Now’s you’re time to get clear and get planning with vision. Sign Me Up For Planning With Vision!
Effective planning starts with a clear vision.
Join your event planning peers as we use the vision boarding process to help clarify, concentrate, and focus on specific goals for your planning work and life. A vision board is your chance to curate and display images that represent whatever you want to be, do, or have in your life. Planning with vision can make all the difference. Join us!
We’ll explore four key bands to becoming a strong, focused, vision-driven planner:
#1 : Body + Health + Movement
#2 : Soul + Spirit + Happiness
#3 : Relationship + Connection
#4 : Business + Work + Contribution
What your day will look like:
10:00 AM : Mingle + Introductions
10:30 AM : Get a Clear Vision : Get Prepared
11:30 AM : The Treasure Hunt! Find Your Vision Board Images
12:30 PM : A Working Lunch (BYO Lunch)
1:00 PM : Refine Your Concept + Create Your Vision Board
2:30 PM : Wrap Up + Candy Gift Basket Give-away
3:00 PM : See You Next Time!
5 KEYS OF EVENT PLANNING
WE’RE CELEBRATING NATIONAL ADMINISTRATIVE PROFESSIONALS’ DAY … ALL WEEK LONG!
National Administrative Professionals’ Day, also known as Secretaries Day or Admin Day, is observed on the Wednesday of the last full week in April of each year. This year it’s on Wednesday, April 22 and we’re going to celebrate all week long April 13-17! It is a day to recognize the work of secretaries, administrative assistants, receptionists and other administrative support professionals. National Administrative Professionals’ Day is often celebrated with gifts to one’s assistant, such as flowers, gift certificates, gift baskets, candy or lunch.
We know – in addition to holding everything and everyone together – you are working hard to plan and promote events for your business, organization, or group. Now you can come together with your planning peers to learn more, get connected, and have some fun discussing 5 important Keys to Event Planning.
If you are running events for your business, organization, or group as an Admin Pro, our gift to you is a full week of learning, connection, lunch, and YES, a few sweet treats and prizes at the end of each daily session!
Remember … planning events it yourself doesn’t mean you have to plan them it alone … Join us!
5 Keys of Event Planning
A Candy Academy Lunch+Learn Series for In-house and Do-it-yourself Event Planners
April 13-17 • Daily 11:30 AM – 1:30 PM
Learning + Discussion Runs From Noon-1 PM
The ATB Community Boardroom • Steven Avenue & Centre Street ( 102 8 Ave SW, Calgary, AB )
Sign Me Up for 5 Keys!
Choose one or all of our energizing 5 Keys sessions below!
Purpose+Plan • Monday, April 13
You will gain confidence as you learn to clarify the purpose of your event, communicate a clear vision, and develop a workable plan to keep the whole team on track.
Design+Decor • Tuesday, April 14
Whatever your purpose, plan, or budget you will learn to develop cohesive promotional materials, eye catching invitations, and creative onsite decor elements that resonate with your guests.
Space+Time • Wednesday, April 15
Choosing a great venue helps to create an engaging atmosphere for guests and sets the tone for an effective corporate meeting, special occasion, or a fun community fundraiser. Learn how to choose the best for your event!
Sound+Light • Thursday, April 16
Seasoned producers, stage managers, and techies will help you manage the music, video, sound, and lights for your event – you will learn to set the stage for a great experience.
Food+Drink • Friday, April 17
Sharing our inspiration, you’ll learn it’s easy to entertain a crowd, small or large, with fresh food choices, delish delicacies, or funky and fun dishes and drinks.
WATCH FOR FUTURE DATES FOR THESE AND OTHER CANDY ACADEMY WORKSHOPS IN 2020!
Let’s Talk EVENT MANAGEMENT
A Face to Face, Interactive Candy Academy Learning Series
We know you are working hard to plan and promote events for your business, organization, or group – now you can come together with your planning peers to learn more, get connected, and have some fun discussing 4 important topics geared to elevate your event planning efforts. Planning events yourself doesn’t mean you have to plan events alone … Let’s Talk!
Choose 1 or all 4 of our energizing monthly sessions below!
Managing Your Target
Ready, aim, fire! That sounds great but sometimes our event planning goals feel like a moving target. But do you know what your target really is? And once you know, how do you manage all the small steps along the way to be sure you hit that target? Let’s talk!
Managing Your Team
Team work makes the dream work! Your team might be small or large, volunteer or paid, new to event planning or ready to roll. No matter the make up, it can be a challenge to manage your unique team toward success … before, during, and after the event! But how? Let’s talk!
Managing Your Time
Time waits for no one! And no one knows this more than those planning and promoting events for their business, organization, or group. A successful event depends on all the tasks done by the right people at the right time. But how do you keep everything moving forward on task and on time? Let’s talk!
Managing The Trends
Trends come and go but true style is ageless! It’s temping to follow the monthly, seasonal or even yearly trends, but is the latest event trend really best the best approach or addition to your event? We take in an overload of information these days. How do you sift through and find just the right trends to adopt? Let’s talk!
Join with your creative event planning peers as we discuss how to move a good idea through the creative process so it can truly make a big impact in the world.
Creative Conversations : From Idea to ImpactYou’ll enjoy this evening if you are crazy about pushing the limits on your creativity and want to make a living doing what you love best. Topics will vary every session – as will our special guests – so don’t miss this injection of creative ideas, practical support, and time with other creative event professionals. Join us for an evening of discussion and networking: 6:30 – Registration + Mingle 7:00 – Welcome + Introduction 7:15 – Presentation + Interaction 7:30 – Creative Conversation 8:30 – Q & A + Candy Give-away 9:00 – Wrap Up + Thank You’s*Candy Coaching Session will be booked at a time most convenient for you.