Choose Your Learning Experience

Join us for affordable, accessible, and applicable learning perfect for in-house and do-it-yourself event planners in Calgary and area. Review and choose your learning experience below! 

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Marketing Secrets for Event Success 12 : Mastering Your Event Story

“YOUR EVENT STORY” Do you know what it is? Do you know how to craft it? Do you know how to effectively tell it? Make connections that matter through engaging storytelling – before, during, and after your next event. It’s the proven way to ensure an engaged audience. We’ll show you how to become an engaging storyteller with an engaging event story to tell!

JOIN US!

Date/Time: Thursday, January 31, 2019 – 6:30-9:30 PM (Session: 7-9 PM)

Session Topic: Mastering Your Event Story : Storytelling for Greater Event Engagement

 

Sign Me Up For Marketing Secrets!

 

Registration: $24* – Community Pass (Includes Drinks, Light Snacks, and Workshop Material)

Plus Pass: $84 – Community Pass PLUS Coaching Session ($124 Value!)

Location: Infusion Co-working, 221 10 Ave SE #100, Calgary, AB T2G 0V9

Location Website: www.InfusionCoworking.ca

Workshop Host: www.CandyConsulting.ca/Academy

Workshop Panel Guests**:

Derek Selinger, www.youtube.com/magicinspired & Speakers Spotlight

Joe Plant, www.GenerationIndigenous.com

Ryan McCaffrey, Meet Ryan on LinkedIN

 

Is this workshop for you?

• Are you planning and promoting events for your business, organization, or group?

• Do you need to let people know about your event and motivate them to participate?

• Could you and your team use some new ideas to make the job of marketing your event a little easier?

• Do you need help finding the resources – and encouragement – you need for event success?

• Would you like to connect with like-minded leaders planning events in Calgary?

 

Enjoy an evening of community and conversation!
Join the Candy team along with a panel of local marketing experts as they bring us behind the scenes, sharing insider secrets, helping you get the word out about your next event – without breaking the bank! Develop media partnerships that matter, learn to inform and engage your audience, and experience true success as you promote your next event. Bring along your in-progress marketing ideas or current promotional materials and receive small group feedback. Discuss with our experts, and your peers, how you can increase your impact and gain greater event participation.

 

What your evening will look like:

6:30 • Registration + Mingle
7:00 • Welcome + Introductions + Your Story
7:30 • “Compelling Communication” – Derek Selinger
8:00 • Panel Presentations with Derek, Joe, and Ryan + Q+A
9:00 • Wrap up + Give-a-way + Mingle

 

A couple of things to remember:
• Register before the end of the day, Friday January 26, 2019 to and be entered to win a Candy Academy Gift Basket! Valued over $50! Must be present at the workshop to win.

• All registration levels include a specialty coffee or tea, light refreshments, workshop materials and great conversation with your in-house and do-it-yourself event planning peers and our special marketing panel members!

 

**Welcome to our special guests and expert storytellers … Derek, Joe, and Ryan! 

Derek Selinger  www.youtube.com/magicinspired

As a performer of magic, expert communicator, and digital storyteller, Derek is the choice of corporate audiences on five continents for more than ten years. A winner of six international awards, Derek has “wowed” royalty and the corporate elite, honing his skills as a first-class entertainer in front of millions all over the world on six major television networks including the Discovery Network, Fox News, CTV and Global. In his keynote capacity, Selinger provides carefully crafted “edu-tainment” designed to connect and inspire. Believing that all business is show business, Selinger prepares leaders for the spotlight, sharing the lessons he’s learned as an acclaimed performer to inspire them to shine.” We’ll enjoy a mini-version of his brand new keynote talk “Compelling Communication: The Art of Being Heard”! Learn more about Derek and his new talk here – www.speakers.ca/speakers/derek-selinger/

 

Joe Plant www.GenerationIndigenous.com

Joseph Plant is an Indigenous man, entrepreneur, innovator, creator, traveler and student. He is currently at the helm of Generation Indigenous; works at the Trico Changemakers Studio; at the Iniskim centre as a mentor to new Indigenous students; on the board for the national non-profit Canadian Roots Exchange; and a student researcher for the Institute for Community Prosperity. Joe, his team, and partners at GENi see the opportunity for reconciliation between Indigenous and Non-Indigenous communities and together they seek to act on bolstering the unity and partnership between the various communities. They accomplish their goal of bridging the gap between these vast communities through their four main departments: cultural festivals, educational initiatives, local collaborations, and gardening projects. Over the last 2 years, Joe has obtained grants for the organization, has branded and incorporated it, built a diverse team, dedicated partners, and over a year of events that incorporated a strong storytelling element. Something that comes naturally to him and his community. All that coupled with Joe’s strong social media savvy, GENi is sure to have a far-reaching impact!

 

Ryan McCaffrey Ryan on LinkedIN

Ryan worked on both the agency and consulting side of research & marketing, with start-ups to multi-national commodity organizations before starting, mccaffreycom, and has since worked with clients such as Decidedly Jazz Danceworks, Calgary Homeless Foundation, Calgary Opera, Cidex, Dave Kelly Live, e=mc2 Events, Fort Calgary, PHI Medical Esthetics, and The City of Calgary on market research, and digital strategy and execution. Ryan is also the Director of Digital Marketing for Canada’s largest luxury reseller, the upside, (shoptheupside.com). His passions are education & strategy; keeping up-to-date with all available research & marketing tools & trends, to inform the most effective strategies. Ryan has Bachelor of Communications, and also keeps his Google Partner Certification & Facebook Business Status which allow him to keep ahead of the curve, specifically in an ever-changing digital space.

 

*Several discount options are available for our Candy Workshops Community Passes. Do any of the categories below describe you? Simply enter the noted PromoCode on checkout to claim your discount.

Discount #1: Students SAVE $10 with PromoCode: Student

Discount #2: If you run, work for, or volunteer with a non-profit organization, SAVE $10 with PromoCode: yycNP

Discount #3: If you’ve been in business less than a year, SAVE $10 with PromoCode: newBIZ

Discount #4: Infusion Coworking Community Members can Register for FREE with PromoCode: InfusionCW

Discount Discussion: Would you and/or your team like to attend but cannot cover the cost please send us a personal message as we will never turn dedicated in-house or do-it-yourself event planners away. Please connect with us directly at Workshops@CandyConsulting.ca with the subject line: Discount Discussion

 

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Let’s Talk EVENT MANAGEMENT – Watch for Upcoming Dates!

A FREE Candy Academy Lunch+Learn Series

Second Wednesday of each month this Fall from 11:30 AM – 1:30 PM

Learning + Discussion Runs From Noon-1 PM

The Bank & Baron P.U.B. • 125 Stephen Ave SW

Appies, Entrees, and Drinks Available for Purchase. Take a look at your menu choices here: http://www.bankandbaronpub.com/#block-quicktabs-menu

 
Sign Me Up For Let's Talk!
 
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Choose one or all of our 4 energizing monthly sessions below!

Seats are limited to 15 guests per session so be sure to register early! If the session you wish to choose is full add your name to the waiting list and we’ll let you know when a seat becomes available.

Wednesday, September 12 • Managing Your Target

Ready, aim, fire! That sounds great but sometimes our event planning goals feel like a moving target. But do you know what your target  really is? And once you know, how do you manage all the small steps along the way to be sure you hit that target? Let’s talk! 

Wednesday, October 10 • Managing Your Team

Team work makes the dream work! Your team might be small or large, volunteer or paid, new to event planning or ready to roll. No matter the make up, it can be a challenge to managing your unique team toward success … before, during, and after the event! But how? Let’s talk!

Wednesday, November 14 • Managing Your Time

Time waits for no one! And no one knows this more than those planning and promoting events for their business, organization, or group. A successful event depends on all the tasks done by the right people at the right time. But how do you keep everything moving forward on task and on time? Let’s talk! 

Wednesday, December 12 • Managing The Trends

Trends come and go but true style is ageless! It’s temping to follow the monthly, seasonal or even yearly trends, but is the latest event trend reallly best the best approach or addition to your event? We take in an overload of information these days. How do you sift through and find just the right trends to adopt? Let’s talk! 

 
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Sign Me Up For Let's Talk!
 

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MARKETING SECRETS FOR EVENT SUCCESS : A Candy Crash Course in Being Seen – Watch for Future Dates 

MARKETING SECRETS FOR EVENT SUCCESS : A CANDY CRASH COURSE IN BEING SEEN

Is this workshop for you?

• Are you planning and promoting events for your business, organization, or group?

• Do you need to let people know about your event and motivate them to participate?

• Could you use some new ideas to make the job of marketing your event easier?

• Do you need help finding the resources – and encouragement – you need for event success?

• Would you like to connect with like-minded event planning peers in Calgary?

Learn to inform and engage your audience and experience true success as you promote your next event. For this exciting September 20th session we will help you identify, write, and practice verbalizing your event pitch on camera! Join us in this safe and fun environment as you learn how to communicate your event story effectively. Welcome to our special guests … storytellers and videographers, Cora + Derek Selinger!

MARKETING SECRETS FOR EVENT SUCCESS 

September 20  •  6:30 – 9:30 PM

Loft 112 East Village • #112-535, 8 Ave SE • Calgary, Alberta

What your evening will look like:

6:30 – 7:00 • Welcome + Introductions

7:00 – 7:30 • Marketing Warm Up Activity

7:30 – 8:30 • Candy Crash Course in Marketing

8:30 – 9:00 • Wrap up Discussion & Q+A 

• Your registration includes coffee or tea, light snacks, workshop materials, and great conversation with your planning peers and the Candy Team

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5 KEYS OF EVENT PLANNING  – Watch for Future Dates 

We know you are working hard to plan and promote events for your business, organization, or group – now you can come together with your planning peers to learn more, get connected, and have some fun discussing 5 important keys to event planning. Doing it yourself doesn’t mean you have to do it alone … Join us!

5 Keys of Event Planning

A Candy Academy Lunch+Learn Series

September 24-28 • Daily 11:30 AM – 1:30 PM

Learning + Discussion Runs From Noon-1 PM

The Bank & Baron P.U.B. • 125 Stephen Ave SW

Appies, Entrees, and Drinks Available for Purchase. Take a look at your menu choices here: http://www.bankandbaronpub.com/#block-quicktabs-menu

Welcome to our Special Industry Guests:

Crystal Reynolds• Crystal Ink Custom Day Planners • CrystalInk.ca

Sharon Barwick, CSEP• Simply Elegant • SimplyElegantCorp.com

Kari Watson• SpaceFinder / Calgary Arts Development • Alberta.SpaceFinder.org

Peter Maher• PSAV Presentation Services • Canada.PSAV.com

Choose one or all of our energizing 5 Keys sessions below!

Seats are limited to 15 guests per session so be sure to register early! If the session you wish to choose is full add your name to the waiting list and we’ll let you know when a seat becomes available.

Monday, September 24 • Purpose+Plan

You will gain confidence as you learn to clarify the purpose of your event, communicate a clear vision, and develop a workable plan to keep the whole team on track.

Welcome to our Special Industry Guest:

Crystal Reynolds• Crystal Ink Custom Day Planners • CrystalInk.ca

Tuesday, September 25 • Design+Decor

Whatever your purpose, plan, or budget you will learn to develop cohesive promotional materials, eye catching invitations, and creative onsite decor elements that resonate with your guests.

Welcome to our Special Industry Guest:

Sharon Barwick, CSEP• Simply Elegant • SimplyElegantCorp.com

Wednesday, September 26 • Space+Time

Choosing a great venue helps to create an engaging atmosphere for guests and sets the tone for an effective corporate meeting, special occasion, or a fun community fundraiser. Learn how to choose the best for your event!

Welcome to our Special Industry Guest:

Kari Watson• SpaceFinder / Calgary Arts Development • Alberta.SpaceFinder.org

Thursday, September 27 • Sound+Light

Seasoned producers, stage managers, and techies will help you manage the music, video, sound, and lights for your event – you will learn to set the stage for a great experience.

Welcome to our Special Industry Guest:

Peter Maher• PSAV Presentation Services • Canada.PSAV.com

Friday, September 28 • Food+Drink

Sharing our inspiration, you’ll learn it’s easy to entertain a crowd, small or large, with fresh food choices, delish delicacies, or funky and fun dishes and drinks.

Welcome to our Special Industry Guest: TBD

 

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Join with your creative event planning peers as we discuss how to move a good idea through the creative process so it can truly make a big impact in the world. 

Creative Conversations : From Idea to Impact

BRANDING YOUR EVENT

Thursday, October 18 •  6:30 – 9:30 PM

Loft 112 East Village • #112-535, 8 Ave SE • Calgary, Alberta

Workshop Pass: $24 + Fees •  Workshop + Coaching Session: $84 + Fees 
 

Welcome to Special Guest:

Michelle Clayton,

Brand Designer & Strategist

Let Her Fly • 

WeLetHerFly.com 

 
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Sign Me Up For Creative Conversations!
 
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You’ll enjoy this evening if you are crazy about pushing the limits on your creativity and want to make a living doing what you love best. Topics will vary every session – as will our special guests – so don’t miss this injection of creative ideas, practical support, and time with other creative event professionals.

Join us for an evening of discussion and networking:

6:30  –  Registration + Mingle

7:00  –  Welcome + Introduction

7:15  –  Presentation + Interaction

7:30  –  Creative Conversation

8:30  –  Q & A + Candy Give-away

9:00  –  Wrap Up + Thank Yous

*Candy Coaching Session will be booked at a time most convienient for you.

 
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Sign Me Up For Creative Conversations!
 
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PLANNING WITH VISION : A Planners Vision Board Workshop

Thursday, November 22 •  6:30 – 9:30 PM

Loft 112 East Village • #112-535, 8 Ave SE • Calgary, Alberta

Workshop Pass: $24 + Fees •  Workshop + Coaching Session: $84 + Fees 
We provide everything you need to create your very own vision board! 
 
Sign Me Up For Planning With Vision!
 
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Effective planning starts with a clear vision.

Join your event planning peers as we use the vision boarding process to help clarify, concentrate, and focus on specific goals for your planning work and life. A vision board is your chance to curate and display images that represent whatever you want to be, do, or have in your life. Planning with vision can make all the difference. Join us!

We’ll explore four key bands to becoming a strong, focused, vision-driven planner:

#1 : Body + Health + Movement

#2 : Soul + Spirit + Happiness

#3 : Relationship + Connection

#4 : Business + Work + Contribution

 

What your evening will look like: 

6:30 – 7:00 : Mingle + Introductions

7:00 – 7:30 : Get a Clear Vision : Get Prepared

7:30 – 9:00 : Dig In! Create Your Vision Board

9:00 – 9:30 : Wrap Up + Candy Gift Basket Give-away

 

Thank you to our venue partner LOFT 112!

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Sign Me Up For Planning With Vision!
 
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